Cheng Kin Man's profile

Name: Cheng Kin Man

Age: 28

Major: E-business and marketing

Graduated university: Tongji University, Shanghai, China

Mass and Cloud Communication

Since Nini Inc. is an online business, mass communication is one of the most important communication for Nini Inc. Nini Inc. has to be aware any misleading messages.

Also, Nini Inc. upload lot of photos of products to cloud provider- Taobao which is one of the biggest online auction and shopping website in China.

The following picture shows the main page of Taobao:

Intercultural Communication

It is very important for Nini Inc. to understand the dynamics of intercultural communication because Nini Inc. has to deal with a lot of customers from different culture.Also, globalization is another fact that Nini Inc. has to aware of intercultural communication.In order to avoid negative perceptual such as ethnocentrism, stereotypes and racism, but also helps Nini Inc. to manage intercultural relationship with their customers, there are few things that Nini. Inc. is doing:

1: Multilanguage display
2. Live Help” option for customer
3. Having experienced representativeto answer customers' questions

Time line

This is the time line of Nini Inc. (click the picture)

Communication Conceptual Framework

This conceptual framework shows how customers (either retail or wholesale) contact Nini Inc. Also, it shows how the communication goes.

Ways to make money?

There are two main ways to sell their products:
1. Online retail sale
2. Wholesale

So for the online retail way, they have to upload the photos of products, allow customers to order them and pay via on the internet such as paypal, credit etc. After received the money, they will send the product promptly and arrive secure.
As for the wholesale way, people have to register a wholesale account and order from them.
They have also set four wholesaler grades which show below:

Subsidiary company - X-Purse

They have many different online stores such as stores on Eachnet, Taobao. These are online an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. However, they are mainly focusing to Chinese market, not too many seller on Eachnet or Taobao.
Therefore, they have a subsidiary company, X-Purse which is a company that mainly focusing on customers from oversea. Also, they have built their own website for customers shopping online.

About Nini Inc

Nini bags Inc. is a supplier company on internet which was founded by Chinese businessman- Cheng Kin Man.

The company was establisher in 2006 August. It is a profressional and large-scale purse company.

Nini Bags Inc is involved in a variety of businesses including:

1. sale of purses, shoes, accessories, leather protection products etc

2. Supply wholesale purses at small amount

3. Product distribution

Here are few pictures that we capture from their online stores: