It is very important for Nini Inc. to understand the dynamics of intercultural communication because Nini Inc. has to deal with a lot of customers from different culture.Also, globalization is another fact that Nini Inc. has to aware of intercultural communication.In order to avoid negative perceptual such as ethnocentrism, stereotypes and racism, but also helps Nini Inc. to manage intercultural relationship with their customers, there are few things that Nini. Inc. is doing:
1: Multilanguage display
2. Live Help” option for customer
3. Having experienced representativeto answer customers' questions
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